winsorcm has written 10 posts for TRADESHOWADVICE.ORG

Keep it Simple

Your company does a lot of things. And it does them well. Figuring out what you should emphasize on your trade show displays and graphics can be tricky, but the key is simplicity. More than likely, you will have to outsource the design of your graphics unless you are pretty handy with creative software.  Designers … Continue reading

What is “Large Format Printing?”

What is Large Format Printing? Exactly what is sounds like. But it’s not quite as simple as you might think. When printing from your home computer, you can can drag a photo from the internet or Facebook into Word for your Christmas Newsletter and get the job done.  Working with large format graphics on the … Continue reading

Plan Ahead

If your company is planning to attend a trade show and you need top-to-bottom work done on your display systems, from exhibit consultation, to design work to manufacturing and shipping, don’t wait till the last minute. Though fairly obvious, many companies often call at 2pm on a Thursday and need something by 10am Friday. Most … Continue reading

Custom Design

Sometimes you may need your display system to really knock people off of their feet. Whether it is for a trade show, for a point of purchase display or a kiosk for your business front, organizations, or church, an out of the box display may not be right for you. Getting something unique can be … Continue reading

Marketing Your Brand

When promoting your brand, its important to consider multiple mediums through which to deliver your company’s message.  With the growth of the internet over the last decade, social networking has placed itself at the front of the pack for effective marketing. There is more to the story, however, than just having a Facebook account. Between … Continue reading

Dye Sublimation

You may have heard your trade show product sales representative rattle off multiple printing options for you including “Dye Sublimation” or “Dye Sub” for short. What does that mean? Dye Sublimation is a special printing process that involves heating inks directly into gasses that then solidify on their medium. This is different than your average … Continue reading

How does it work?

When preparing for your company’s trade show event, have you ever wondered how your initial design concepts go from just an idea to a beautiful display? The first thing you need to do is identify who you are targeting and how you want reach them. Then choose a trade show production company that will help … Continue reading

File Size – Bigger Is NOT Better

When sending your artwork to the printers, its pretty difficult for them to manage massive files. It’s difficult to transport them, upload them, and work with them. I recently had a client who sent a me a massive 5 GB PSD file.  No work needed to be done – it was ready to print as … Continue reading

What is Resolution?

When printing large-format graphics, it’s extremely important to always consider the resolution of the photos and images used in the design. What is resolution? Now that most everything is shot with digital cameras, every picture is made up of little pixels divided into rows and columns. The more pixels there are in a photo, the … Continue reading

Keep it Simple

With ads on every street corner, 8 minutes of every half-hour show dedicated to commercials, and click-throughs on every website its increasingly more difficult to grab a potential customer’s attention. The same applies for displays at trade show events and storefronts. Despite what we may have learned in second grade about not judging a book … Continue reading