Keep it Simple

With ads on every street corner, 8 minutes of every half-hour show dedicated to commercials, and click-throughs on every website its increasingly more difficult to grab a potential customer’s attention. The same applies for displays at trade show events and storefronts.

Despite what we may have learned in second grade about not judging a book by its cover, the first impression is everything! Keeping your display design simple is the best way to standout amongst the clutter.

Here’s a few quick tips to keep in mind while designing your display. Don’t cram your display with a lot of text – 3 bullet points is pushing it!  Chose a specific color palette and stick with it. And finally, even if you have a large display, every inch does NOT need to be filled with graphics and text. Less is more.

Have a look at this display gallery to get an idea of what successful designs look like.