you're reading...

General Trade Show Advice

Trade Show Graphics:

  • Image Resolution for Large Format Graphics: 100DPI
  • Color Mode: CMYK
  • Don’t forget to include bleeds for trimming, typically 1/2″ on all sides
  • Font Sizes (72 points = 1″ tall). If you want your text to be read from 15-20 feet away, make it at least 4-5″ tall
  • For color matching, use Pantone Colors
  • If your graphics will be printed on several panels to form one large graphic area, make sure you know where the panel seams are and avoid text being cut in half whenever possible.

Writing Display Content:

  • Keep text to a minimum, “less is more”
  • Catch the viewers attention and send a message in no more than 3 seconds
  • Avoid overused buzz words
  • Use eye catching imagery
  • Be unique, don’t be afraid to try something new that hasn’t been done before


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: