The beginning of 2015 marks a new year and the start of the 2015 trade show season. Did you know that year-after-year trade show companies tend to be the busiest from January to May? What does that mean for you, the consumer? Well it means that turnaround times are the slowest and discounts are more scarce. Savvy shoppers will plan ahead and begin their trade show display purchasing prior to the end of the year. That’s generally the best time to negotiate a discount and have additional attention from the sales team.
Just starting your planning now? Don’t fret, all hope is not lost! Just make sure you account for some additional time, or buffer days in the purchasing and production of your trade show booth. Don’t have any additional time? Certain trade show companies pride themselves on being able to turnaround trade show displays at an exceptional rate, regardless of what time of year it is. Just make sure you’re working with a trustworthy company that can follow through with what they promise. Nothing’s worse than showing up on the day of your show to find out your booth hasn’t arrived!